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Year In Review, 2021

Year In Review, 2021

Oh what a year it's been!

It's been a big year for Stefanie Wolf Designs, perhaps the biggest yet. I quietly spent the first half of 2021 plotting for our big move to Oak Bluffs, but we weren't certain that it was going to happen until April 30th so we couldn't share the news or even begin preparations until the last minute. Then, we moved on May 6th and opened our doors on May 20th. Talk about a whirlwind! And all during a pandemic.

Holiday lights at the Stefanie Wolf Designs Store on Circuit Ave in Oak Bluffs


Here are a few of our most memorable moments from 2021:

Stefanie MV Bank and Seed Corp at the Closing of 37 Circuit Ave

1. My small business obtained a business loan and purchased a new storefront on Circuit Avenue in Oak Bluffs. This was a 7 month process and a roller coaster of a ride. While the bidding, financing, legal and purchase processes may have taken 7 months, it feels like my whole life was helping me prepare for this giant step with my small business.

Before Renovations at 37 Circuit Ave


2. We renovated the new space! We refinished the hardwood floors, reconfigured the existing shelving, painted all of the woodwork and interior walls and gave the exterior a fresh color scheme. We also rebuilt the planters out front and filled them with beautiful flowering plants. We commissioned a new sign and hung it.

37 Circuit Ave Before Move In


Refinishing the floors at 37 Circuit Avenue Oak Bluffs, Stefanie Wolf Designs
During painting at 37 Circuit Ave




Here is my very elementary sketch of the new sign. I was trying to figure out what size brackets we needed.

Sketches and measurements of new sign
Our new sign made by Melissa at About Signs in Martha's Vineyard
Hanging new sign

3. We moved every single bead, relocating our studio from the 850 sq ft space we had occupied for 6 years in Edgartown to our new 2,000 sq ft space in Oak Bluffs.

Disassembling the jewelry studio before the move
Mover with furniture on his back@


We relocated to Oak Bluffs
Moving in to our new storefront in Oak Bluffs
Before painting
Before painting 37 Circuit Ave
During painting
During painting M & N partners painting marthas Vineyard
After painting
Fresh coat of exterior paint

    4. We expanded our team! Several local high school and college students joined us this summer to help us run the store for our first season in our new location. Later in the year we hired our first year round retail associate because we are committed to being open year round for the community! We can't wait to see where 2022 takes us.

    Stefanie Wolf Designs Team Summer 2021 Oak Bluffs, Martha's Vineyard

    6. I’m a business buff, a data dork and a marketing enthusiast. So I was overjoyed when my email marketing platform Klaviyo asked if they could use one of my marketing campaigns in their “Showcase” to help other small businesses.

    Klaviyo Showcase Email Campaign Stefanie Wolf Designs

    7. We launched a few new cool designs including Navy Blue circles and sterling slide bracelets. 


    Emily wearing navy blue full circle necklace, bracelet and earrings
  • New flower slide bracelets

  • 8. My daughter worked her first day in the store and surprised us with her wit and audacity. Let the apprenticeship begin!  


    Sofia working in the jewelry studio


    9. We added several exciting new products to the store including handpainted glassware, locally crafted soaps, more locally made pottery, lotions, sea salt, candles, leather, hats, cashmere and more! 

    Interior store display: jewelry, bags, kimonos, hats, canvas and more
    Handpainted glassware with the shape of Martha's Vineyard by Mishie Fish

    Product displays in retail store
    Latico studded leather bag purse in Martha's Vineyard boutique
    Seaglass soap by Seaside designs and seaglass jewelry at Stefanie Wolf in Oak Bluffs Martha's VIneyard boutique

    10. We made 8,026 pieces of jewelry, more than doubling our 2020 production and bringing us nearly even with our pre-pandemic production levels of 2019. 

    Martha's Vineyard pendant necklaces on gold chain in gift boxes
  • Making earrings
  • 11. We did a t-shirt! When in Rome...
  • Stay Wild t-shirt family

  • 12. We survived our second pandemic year in business. Masking, distancing and making mask chains with a smile.

  • Stefanie showing off her mask chain
  • 13.  We redesigned our website, relaunching it just before the holiday shopping season.

    Stefanie Wolf Designs redesigned website 2021


    14. We made the local paper again, this time with news of our expanded product offerings and holiday events. Thanks to Gwyn Mcallister at the MV Times for writing the article.

    More than just jewelry MV Times


    Here are a few more of my favorite shots from 2021:

    Cleaning the empty space before move in at 37 Circuit Ave
    Outside the new store at 37 Circuit Avenue in Oak Bluffs
    Kaitlyn in the Store
    My first window display: rainbow
    Christmas Eve at the Stefanie Wolf Designs store
    2021 Year in Review
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      • Peggy Todd

        Congratulations to you all on your relocation and success!!!! I have a friend who bought items from your original store. She gave me a Christmas gift last year of a pair of earrings from you….I was able to locate you online and bought many Chrismas gifts from your inventory. Everyone loves your items….I even treated myself to one of your headbands and love it!!!!! Continue success and Happy New Better Year!

      • Cynthia DeTraglia

        So happy for you – you made a wise decision to move to Oak Bluffs – ideal location to showcase your beautiful jewelry, etc.
        Continued success in 2022 and beyond

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