Check out my little interview in the MV Times publication The Local! Read the full article here.
Stefanie Wolf designs and sells jewelry and gifts at her studio and retail showroom in downtown Edgartown. For 11 years, she has created jewelry that uses colorful, geometric, handmade beads from a family-owned and operated glass bead factory in the Czech Republic. Her collection features whimsical and vibrant beaded necklaces, earrings and bracelets made on-Island. She sells her products at her showroom in Edgartown, and wholesale to about 100 stores nationwide.
When the pandemic hit in March, Wolf was forced to temporarily close down her shop, sell her products virtually, and adapt her business with the change in demand. Wolf gradually began selling different types of masks, and soon came up with the idea to use her jewelry-making skills to create beaded mask chains; she now sells a variety of masks and beaded chains that are both stylish and practical.
How has your business coped throughout the pandemic?
I feel like my customers have been eager to buy the jewelry and they have been supporting me. They are eager to support local businesses if they can. I think staying in touch with my customers via email all winter was good. A lot of them see it as a way that they can stay connected to the Island and feel like they are supporting a local business. Since COVID-19 began, I have shifted a lot more energy to my website. People are buying sweet gifts online to send to friends that let them know they are thinking of them. I’ve been surprised about how people are still eager to buy. Overall I feel hopeful for the future. I feel like I’ve made the best of all of this and shifted my focus to help my business survive while offering something that my customers want, need, and appreciate.