Inside a small studio space in Edgartown, jeweler Stefanie Wolf is crafting designs that reach far beyond the Island’s shores.
by Moira Silva, images by Jocelyn Filley
Islanders don’t think of her in the same breath as more well-known Vineyard-themed brands – The Black Dog, Vineyard Vines – but don’t be fooled. Jewelry designer Stefanie Wolf has a large online following and sells wholesale in nearly a hundred locations.
“I’m selling my jewelry nationwide to shops, museums, galleries, and other websites,” she said. Her clients include the Museum of Arts and Design in New York City, the Art Institute of Chicago, the Peabody Essex Museum in Salem, Massachusetts, the Phoenix Art Museum, the Smithsonian catalogue, the UncommonGoods catalogue, and the Ansel Adams Gallery in Yosemite, California. Some of her “off-Island” accounts have come from customers who discovered Wolf in Edgartown or online, but the majority discover her work at trade shows in New York City and Atlanta, through direct mail marketing to potential retailers, and through social media. “I’m making a new effort to post to Instagram every day,” she said. “It’s a fun challenge.”